Wedding and Private

Event Domination

Your Clear, Yet Comprehensive 6-Step Framework to Thrive in This Highly Profitable Industry

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Your Hidden

Advantage to Starting a Wedding Business

Whether you:

Already have a business in the wedding industry.
Are an artist looking to pay your bills by booking 1 or 2 gigs a week.
Or just want to start a highly profitable business…

You now have an advantage over 80% of wedding businesses.

Well... You almost do.

Let me explain.

This Is a Highly Competitive Industry

That’s because it’s extremely lucrative. It’s one of the few industries where clients are willing to pay nearly anything - if you know how to ask correctly.

But still, 80% of the companies in this space struggle.

Struggle to grow. Struggle to get the number of clients they want. Struggle to make a good living.

But there’s a reason for why they struggle. And because you’re on this page you won’t fall prey to the same problem plaguing most of them.

So What Is This Problem?

They don’t understand the key fundamentals that it takes to succeed in this space.

The fundamentals that allow those in the know to book dozens, if not 100s, of weddings per month, while others feel like they’re stuck in a neverending hamster wheel.

And it’s not for a lack of trying.

This industry isn’t always easy to figure out. It took me nearly 3 years of trial and error to discover these fundamentals.

But once I figured them out…

I Was Able to Double My Business Every Single Year

Which is how I turned my company, Toast Entertainment, from a 1-man DJ show into one of the leading wedding and private event companies in the U.S. And now I want to share what I’ve discovered with you. This will allow you to get your first client much faster, get paid a lot more, and create a consistent flow of leads, clients, and new business to scale up as fast as you want to scale.

You can think of it as…

Your Complete 6-Step Blueprint to Success

I’m not holding anything back. You get my complete list of templates, systems, and processes that make the process of getting clients, managing employees, and scaling your business much faster and easier. You get the entire framework to closing your first client, scaling your business from the ground up, and thriving whether you have 2 or 20 employees. (It’s the same framework I used to scale Toast Entertainment from a 1 man show to an industry-leading, multi-location company.) And you get the entire step-by-step process to thrive in this industry… without the years of trial and error or questioning whether you made the right decision to start this business.

Here’s what’s inside the course:

Module One

Orientation and Getting Started

In this module, you’ll discover the right business structure for you, what you need to know before naming your business, and start building the foundation for later modules.

Module Two

Open for Business

In this module, we will dive into steps to get your business open and ready for growth. We will examine how to create memorable logos that make an impression, go over a new way to write your business plan, and establish systems to help you grow your business rapidly.

Module Three

Marketing Plan

This module is probably the most important of the entire course. If you skip anything, make sure it is NOT this! You’ll get my personal formula to stand out in the highly competitive event industry and get more leads than anyone in your area.

Module Four

Sales Plan

Never mind, this module is probably the most important of the entire course. If you skip anything, make sure it is NOT this! You’ll get my personal formula for turning those leads into high paying clients.

Module Five

Operations Plan

In this module you’ll discover different ways to scale your business and increase the market value of your company - without having to work 12 hour days.

Module Six

Management Plan

If you want to scale your business, you can’t do it without a team. The problem? Most people don’t know how to hire and then blame poor results on the person they hire. That’s why in this module we’ll go over how to properly build a team for your business to succeed long term, with or without you.

Module Seven

Growth Plan

Growing your business successfully is an art and science in itself. That’s why in this module I’ll go over the most important lessons I’ve learned while growing Toast Entertainment from 0 to one of the biggest companies in Texas.

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testimonials

What our clients say

Garrick Hutchins

Co-Owner at Alliance Entertainment Group in Dallas, Tx.

Walter was essential in my development as a wedding DJ. He helped me learn so much about the wedding industry at a time when I was absolutely clueless. I knew I wanted to do it but Walter gave me the tools and guidance to become successful. Using what I learned from Walter allowed me to grow my business which I will forever be thankful for.

Gerald Reddick

G-Fire Productions

What I learned from Walter at Toast Entertainment has been instrumental in the advancement of G Fire Productions. Not only have I experienced diverse people and places, but also advanced to new levels in the Dj and wedding industry based on what I learned through Toast. Eventually, I grew from a single operator to a team of DJs adapting many of the aspects of Walter's brand. Of course, we have our own tweaks and personalities based on the vision for my company but Toast has been a key part of our success. I would encourage any DJ that what you can learn from Walter will produce growth in your DJ skills and earning potential.
Thanks Walter!!!

Aleisha Kone

Aleisha Kone Photography

Learning directly under Walter's leadership was invaluable. I was able to take the knowledge and tools he taught me about the wedding and event industry to grow my own photography business.

Ang Garcia

Toast Entertainment Franchise Owner

I am so very grateful for the guidance and support I’ve received from Walter’s leadership. He helps me become a better business owner by offering real solutions to problems, helping paint a bigger picture of what we can do with technology, and providing wisdom from years of real experience in the industry. He offers solutions from customer service, to contractor/employee development to analyzing metadata to help guide the capital spent on advertising and other expenses. He is invested in my growth and is available to answer my questions when roadblocks occur.

Meet the Dean of Wedding University

Walter McClellan founded Toast Entertainment as a solo member DJ company in 2010 with less than $1,000 in savings. Within ten years of being CEO, Walter grew Toast into one of the country's largest and most respected multi-service operations specializing in DJ, Photo, Video, Photo Booth, and Coordination services.

Walter oversees thousands of weddings annually at Toast's six corporate and franchise locations. As a leading expert in the event industry, he has personally trained hundreds of DJs and other wedding professionals on how to build their business from the ground up with little to no start-up resources during his career.

Addicted to adventure, Walter spends most of his free time traveling the world with the love of his life, Liz, and their untamed toddler Benjamin.

Choose the Right Option for You

BACHELOR’S PROGRAM

Complete lifetime access to the program
Downloadable audio files for each lesson
Lifetime access to digital downloads, worksheets, exercises
7 modules of course content
38 video lessons
Access to live Q&As

$497.00

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MASTER'S PROGRAM

Complete lifetime access to the program
Downloadable audio files for each lesson
Lifetime access to digital downloads, worksheets, exercises
7 modules of course content
38 video lessons
Access to live Q&As
One 1-on-1 Private Video Session (60 min)

$997.00